Mastercard embraces Web3 with the Artist Accelerator, where musicians, DJs, producers, and others will start their musical path.
The Mastercard Artist Accelerator program explores innovative approaches to connecting artists, mentors, and fans on the Polygon blockchain through Web3 technologies.
Mastercard stretched its ever-growing music impact with the introduction of the Web3-based Mastercard Artist Accelerator initiative. The capabilities of Web3 can unleash a new level of music content creation, collaboration, and ownership, though this fledgling sphere has not yet provided these results for up-and-coming artists.
Mastercard’s Artist Accelerator will collaborate with chosen musicians from various locations worldwide, furnishing them with prodigious mentors and an ever-shifting audience as they subject themselves to learning and formulating in Web3. The program reaches its conclusion in 2023 through a streamed artist exhibition.
Beginning in spring 2023, the Mastercard Artist Accelerator will equip five rising musicians, DJs, and producers with the skills and resources necessary for success.
How Mastercard Embraces Web3 With The Artist Accelerator
The Mastercard Artist Accelerator is an opportunity for creators to build their music networks. Fans can also join in by using the Mastercard Music Pass.
Raja declared the launch of the Mastercard Artist Accelerator program, powered by Polygon’s blockchain technology, at today’s Consumer Electronics Show. This initiative will enable fans to participate in artist-led experiences.
Ryan Wyatt, CEO of Polygon Studios, believes Web3 can create a new type of artist who can make money off their art and express their talent.
Keeping a long-standing association with the music industry, Mastercard has bridged the gap between fans and artists by providing unforgettable experiences. They have increased their presence in the music world by becoming sponsors for the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards.
This spring, they unveiled their first music album, “Priceless,” through a program to mentor growing artists; given the company’s previous involvement in this area and its experience connecting people in the digital arena, Mastercard’s Artist Accelerator endeavors to equip new musicians with the technical knowledge they require to succeed in this modern technological age.